ELEVATE

ELEVATE.

Performance marketing for scale-ups who are done playing small.

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02 / 21THE ONE-LINER
What we do, in one sentence

Most agencies are button-pushers in a suit.
We're the marketing brain.

Paid media, CRO, analytics and AI, all under one roof. Run by humans who actually understand your business.

03 / 21IS THIS YOU?
This deck is for you if…

Any of this sting a little?

  • You're doing £1–10M and your growth just hit a wall
  • Your CPA's climbing, your CVR's slipping, and you can't tell why
  • You're so deep in the weeds you can't see the wood
  • You've outgrown your last agency (or yourself)
  • You want a partner, not a vendor

If any of that landed, keep reading.

04 / 21THE PROBLEM
The uncomfortable truth

Most agencies are running a 2019 playbook
in a 2026 world.

  • 01They stay in their lane. The paid team only does paid. The SEO team only does SEO. Nobody connects the dots across your funnel.
  • 02They send reports. They don't send insights.
  • 03They move at the speed of a quarterly review, in a market that changes every Tuesday.
  • 04And when AI eats their lunch next quarter, they'll still be sending you the same PDF.

We built Elevate because we were sick of that.

05 / 22WHAT WE FOUND
Here's what we found

The site looks great. The funnel does the heavy lifting.

  • The homepage opens with a strong promise but never gets to a proof point above the fold.
  • There are three CTAs competing for attention before the visitor has chosen one.
  • Mobile loads the hero image at full desktop resolution — that alone is costing 0.6s on LCP.

Small fixes here move the needle before we touch a single ad.

06 / 22WHAT WE FOUND

Your paid funnel is leaking on a Tuesday.

Every Tuesday around 10pm your CPA jumps ~28% for four hours before settling back. We've seen this pattern before — it's almost always a competitor running a weekly auto-bidded campaign that briefly outbids you for the same audience. Fixing it is a dayparting tweak, not a strategy shift, but no one's flagged it because nobody's looking at the right cut of the data.

This is the kind of thing the agents catch in minutes, not months.

06 / 21OUR POV
What we believe

A few things we're dogmatic about.

  • 01.

    Data > opinions. Always.

    Gut feelings lose us money. Every call gets backed by the numbers. Cohort, attribution, LTV, the lot.

  • 02.

    The funnel is one thing.

    Not seven things. If your paid person doesn't know your email open rates, they're flying blind.

  • 03.

    Speed beats polish.

    Shipping a B+ test today beats an A+ test in six weeks. The market isn't waiting.

  • 04.

    Boring agencies get boring results.

    If your strategy feels safe, it probably isn't working. The winners are the ones willing to be wrong out loud.

  • 05.

    AI isn't coming. It's already here.

    We're running on it today, and if you're not, you'll feel it in your numbers before you feel it anywhere else.

07 / 21HOW WE THINK
The zero-silo principle

Hired for one thing? We're still looking at everything.

Your SEO affects your paid CPCs. Your CRO affects your ROAS. Your cohort data tells you which audiences to scale. Most agencies don't connect those dots because their teams literally can't see each other's dashboards.

We look at the whole thing. Every time. Even when you only hired us for ads.

08 / 21THE MOAT
🤖 The AI moat

Other agencies talk about AI. We're already
running on it.

While most agencies are still arguing about whether ChatGPT is a fad, we've built an agent stack that runs our agency. Here's what's actually under the hood:
🧠

CIO Intelligence Agent

Scans your market, competitors, platform changes and cultural shifts every Monday. Writes you a brief before you've had coffee.

🔍

Audit Agent

Tears through your ad accounts, analytics, and funnels looking for leaks. Finds in 30 seconds what a junior strategist takes 3 weeks to spot.

📊

Reporting Agent

Pulls insights, not just charts. You get the "so what" delivered to Slack, ready to act on.

🎨

Creative Analytics Agent

Watches what's working, spots creative fatigue before it kills a campaign, briefs your creative team with data.

Opportunity Agent

Surfaces growth opportunities from your data. New audiences, underperforming SKUs, keyword gaps. Continuously, not quarterly.

🛰️

Attribution Agent

Maps the real customer journey across channels. Stops you double-paying for conversions and shows which channels actually drive growth.

What this means for you: opportunities your current agency won't find for 3 months, we surface in 30 seconds. And because the robots handle the boring stuff, your humans spend their time on strategy.
09 / 21AI + HUMANS
The division of labour

We use AI. We're not replaced by it.

The agents do the digging. The humans do the thinking. You get senior strategists on every call. No account managers reading scripts, no juniors learning on your cash.
01 / Handled by agents

The boring stuff.

  • 24/7 account monitoring
  • Competitor scanning
  • Data pulls, reporting, dashboards
  • Anomaly detection & alerts
  • Hypothesis scoring
  • Repetitive QA and checks
02 / Handled by humans

The strategy.

  • Positioning & messaging calls
  • Creative direction & briefs
  • Offer + funnel decisions
  • Growth bets & experiments
  • Client strategy sessions
  • Being a human on a call with you
10 / 21WHAT WE DO
Services

Full-stack, minus the fluff.

01 / Core

Paid Media Management

Paid search + paid social. Google, Microsoft, Meta, LinkedIn, TikTok. Run by senior strategists with an agent stack in the back room surfacing opportunities 24/7.

02 / Core

CRO & Funnels

End-to-end. Heatmaps, hypothesis, test, ship, learn, repeat. We don't just recommend. We wireframe, design, build and implement.

03 / Support

Performance Analytics

Cohort analysis, attribution, full-funnel reporting.

04 / Support

Creative Analytics

We analyse performance and brief your creative team with data.

05 / Support

SEO

Technical, content, on-page, off-page. WP, Shopify, you name it.

11 / 21THE FRAMEWORK
🚀 Growth Optimisation Framework

It isn't rocket science. It's customer focused.

Our modular 5-stage growth operating system. We plug in wherever your bottleneck is. No one-size-fits-all cookie cutter. Start anywhere. Skip what's working.
12 / 21THE PROOF
Who we've worked with

Brands that trusted us with their numbers.

SALESFORCE
JUNO
SHOPIFY
ARTHENEA
COLOURTREND
[LOGO]
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13 / 23CASE STUDY 01
Case Study 01 · Paid Media · D2C

[Brand Name]

[One-line problem + one-line move + one-line result. 3 sentences max. This is where your case study story goes. Tom to drop in.]
ROAS[X.Xx]
Ad Spend[£XXXk]
Timeframe[X months]
£X.XM
Revenue generated
14 / 23CASE STUDY 02
Case Study 02 · CRO + Funnels · SaaS

[Brand Name]

[Your story here. Tom to fill. Example: "Traffic was there, conversions weren't. We ran the Conversion Gravity sub-framework and doubled CVR in 90 days."]
CVR lift[+XX%]
Tests shipped[XX]
Timeframe[90 days]
+XX%
Conversion rate lift
15 / 23CASE STUDY 03
Case Study 03 · Full-stack · CPG

[Brand Name]

[Your story here. Best used for your biggest, longest-running success, showing the full framework in action over multiple stages.]
MER[XX.Xx]
Revenue[£X.XM]
Duration[X years]
XXx
Blended MER
14 / 21IN THEIR WORDS
Testimonials

What it's like to actually work with us.

"
[Client quote. Tom to add. Even a rough paraphrase works, we'll tighten it.]
[Name][Title · Company]
"
[Client quote #2]
[Name][Title · Company]
"
[Client quote #3]
[Name][Title · Company]
15 / 21THE TEAM
Who you'll work with

Senior strategists. Every call. No juniors learning on your cash.

T

Tom

Founder · Elevate Digital
Ten years in performance marketing. 10K+ on YouTube breaking down the playbooks most agencies won't share. Running Elevate on the same agent stack he's building for clients, so every framework we sell has been battle-tested on our own business first.
10K+YouTube subs
[£Xm+]Managed ad spend
[XX+]Brands scaled
[Team Member]
Paid Media Lead
[Team Member]
CRO Lead
[Team Member]
Head of Analytics
[Team Member]
Strategy Director
16 / 21THE CREATIVE ENGINE
Plug-and-play creative

We pair with outsourced creative partners and that's on purpose.

If you don't have an in-house team or trusty freelance talent, don't worry! There's a number of integrative design agencies who offer unlimited graphic design and video editing services for a fraction of what most agencies charge. Mainly because most agencies use them and charge a mark-up!

Instead, we plug into these external creative partners, brief them with the same insight loop we use for ads, but you own the full relationship, so you're never tied in and you only ever pay the flat fee to them directly.

  • Unlimited graphics + video edits on a flat monthly fee, no per-asset pricing surprises
  • We brief the creative engine using the same audience + funnel insight that drives the paid media — so creative isn't decoupled from performance
  • You pay the partner directly. No agency markup, no hidden margin. Cancel anytime, keep the partner if you outgrow us
  • Faster turnaround than a traditional in-house team — most partners ship work in 24-48 hours

Roughly £500 - £1,500 per month depending on which partner and how much volume you need. You pay them directly, we don't touch the invoice.

We're not affiliated with any of these services. There are plenty of other options too — these are just the ones past clients have used and rated. Happy to recommend based on your specific use case.

17 / 21HOW WE RUN IT
The partnership

How we actually work together.

01

Comms

  • Slack for day-to-day (same-day responses)
  • Microsoft Teams for strategy sessions
  • ClickUp for project transparency (where applicable)
  • One senior strategist you can always reach
02

Reporting

  • Live dashboard (always on, always current)
  • Weekly Slack update with what moved and why
  • Monthly strategy call
  • Quarterly deep-dive growth review
  • Custom KPI tracking on request
03

Terms

  • No fixed-term contracts
  • Rolling monthly agreement
  • 30-day notice period
  • Transparent pricing, no hidden fees
  • No hostage clauses. We earn the renewal
18 / 21THE ROI MATH
🧮 The ROI math

Drag the levers. See the upside.

Plug in your real numbers, then nudge the sliders to model what fixing CVR, AOV or LTV is worth to you. The headline updates live.
+£57,375
Potential incremental 12-mo LTV revenue
+79.7%relative lift
01

Current

Monthly budget · £30,000
  • Cost per Click£2
  • Conversion Rate2.0%
  • New Customers400
  • Average Order Value£85
  • Average Order Value Revenue£34k
  • 12-mo LTV£180
  • 12-mo LTV Revenue£72k
02

Variation

with Elevate
Monthly budget · £30,000
  • Cost per Click£1 20.0%
  • Conversion Rate2.5% 25.0%
  • New Customers625 56.3%
  • Average Order Value£94 10.0%
  • Average Order Value Revenue£58.4k 71.9%
  • 12-mo LTV£207 15.0%
  • 12-mo LTV Revenue£129.4k 79.7%
Levers
Cost per Click-20%£2£1
-60%+60%
Conversion Rate+25%2.0%2.5%
-50%+200%
Average Order Value+10%£85£94
-25%+100%
12-mo LTV+15%£180£207
-25%+200%
Potential annual 12-mo LTV revenue (incremental)£688,500
Annual investment (£4,000/mo × 12)-£48,000
Potential net profit£640,500
Forecast ROI multiple14.34×
19 / 21THE INVESTMENT
What it costs

Pricing that scales with you.

Three ways to engage. No hidden fees, no platform mark-ups, no surprise invoices. Pick the tier that matches where you are.
01 / Single stage

Focus

£X,XXX
Monthly retainer · from
  • One Growth Optimisation stage
  • Paid media or CRO
  • Weekly optimisation loop
  • Monthly strategy session
  • Senior strategist on account
02 / Multi-stage

Ascend

£X,XXX
Monthly retainer · from
  • Multiple Growth Optimisation stages
  • Paid media + CRO + analytics
  • Full agent stack access
  • Weekly + monthly + quarterly reviews
  • Cross-channel strategic lead
  • Custom dashboards
03 / Full OS

Operator

£XX,XXX
Monthly retainer · from
  • Entire 5-stage framework
  • Outsourced CMO engagement
  • All services + dedicated team
  • Priority agent access
  • Board-level reporting
  • Quarterly offsites

+ One-time setup fee · Custom pricing for ad spend > £100k/mo

20 / 21WHAT HAPPENS NEXT
Next steps

Here's what happens next.

Today
Review

You look through this deck. We answer any questions.

Day 1
Strategy call

30 minutes. We dig into your goals and where you're stuck.

Day 2–5
Free audit

We run a full Digital Review. Real findings regardless of outcome.

Day 7
Custom proposal

Tailored roadmap with your numbers, your goals, your stage.

Day 14
Kickoff

We go live. Agents start humming. Work begins.

21 / 21LET'S DO THIS
The end. Or the start.

Let's do this.

Book the call. Or don't. But don't keep running 2019 plays in 2026.
Book your free Digital Review
Made with ❤️ and a whole lot of agents · Elevate Digital 2026